New SKU introduction

Brand “X” gained 5,2 p.p. share by launching one item in an unnexplored price segment. As a reaction, brand “Y” launches a competing item within this segment
nros

To perfectly execute the product launch, Brand Y sales and trade teams efforts to  identify the chains with higher contribution to the category.

nros

Brand Y new item is listed and activated in the flagged chains, achieving the highest historical market share without cannibalizing the franchise.