Ideal Mix

Client “X” grew share with its cheapest product, lowering its average price index
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The company analized the product mix per store, flaggging the stores with mix opportunities. Then, they activated and promoted the premium products within the flagged stores with daily follow-up with the sales team

Price Reduction
% Discount
Cross Sales
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RESULTS:      +3 p.p. in Market Share               + 2 p.p.  In Price Index