Ideal Mix

Client “X” grew share with its cheapest product, lowering its average price index

The company analized the product mix per store, flaggging the stores with mix opportunities. Then, they activated and promoted the premium products within the flagged stores with daily follow-up with the sales team

Price Reduction
% Discount
Cross Sales

RESULTS:      +3 p.p. in Market Share               + 2 p.p.  In Price Index