Growth in supermarket chains

Execution at the Point of Sale

Brand "x", which operates in the pasta industry, closed its activities in the market. Within this context, brand "y" has more than 50% of the market, it perceived an opportunity to conquer the market share brand "x" left.

Growth in supermarket chains

Execution at the Point of Sale

Brand "x", which operates in the pasta industry, closed its activities in the market. Within this context, brand "y" has more than 50% of the market, it perceived an opportunity to conquer the market share brand "x" left.
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Based on this scenario, and using Scanntech Analytics, Brand Y identified in which stores Brand X had a share greater than Y and flagged them as opportunities

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Brand Y executed a listing program focused in the opportunities stores, delivering 4p.p. increase in Market Share