The consumer started making smaller purchases and going to supermarkets and wholesale stores more frequently

Analysis conducted by Scanntech over the past two years indicates a shift in shopper behavior towards impulse purchases, which account for 65.4% of total participation.

São Paulo, March 15, 2024 – Retail food consumption patterns have been undergoing significant transformation for some time now. According to recent data from Scanntech, a leading intelligence company in the sector, there is a noticeable change in consumer behavior, with shoppers visiting stores (both supermarkets and wholesale clubs) more frequently, opting for smaller purchases, and being more inclined to make impulse purchases (up to 100 Brazilian reais), which accounted for 65.4% in 2023, followed by replenishment expenses (purchases from 101 to 500 reais) at 30.4%. This shift is a reflection not only of the improvement in average income but also of an adaptation to new scenarios.

In terms of foot traffic, from the second quarter of 2023, there has been a slowdown compared to the same period in 2022.

In February 2024, it is noted that foot traffic in stores grew by 3.3% compared to the same period in 2023. Specifically, consumers tend to visit stores more often on Tuesdays and Wednesdays, while the highest revenues are recorded on Saturdays due to an increase in the average ticket on those days. Most purchases occur between 6:00 PM and 8:00 PM, with the grocery basket being more important until 6:00 PM, and the beverage basket gaining prominence from 8:00 PM onwards. “The data not only reflects changes in consumption habits but also provides valuable insights for retailers to adapt and adjust their strategies to better meet the evolving demands of shoppers,” concludes Priscila Ariani, Marketing Director at Scanntech.