New SKU introduction

With the introduction of product by taking into consideration the different competitors prices, brand "x" gained approximately "xpp" of market share. Brand "y" realized the impact of this product and launched an SKU so to be able to compete.

Within this scenario, brand “y” Commerce and Sales teams worked together on the priority networks for the introduction of the new SKU (networks with the greatest contribution to the category).

After the introduction and activation of the focus networks, brand “y” reaches a historically higher level of participation and does not dismantle its main item.

nros

With the introduction of product by taking into consideration the different competitors prices, brand “x” gained approximately “xpp” of market share. Brand “y” realized the impact of this product and launched an SKU so to be able to compete.

nros

Within this scenario, brand “y” Commerce and Sales teams worked together on the priority networks for the introduction of the new SKU (networks with the greatest contribution to the category).

nros

After the introduction and activation of the focus networks, brand “y” reaches a historically higher level of participation and does not dismantle its main item.