Ideal Mix

Client "x", despite having grown in market share, was decreasing its price index as its growth was influenced by its cheapest Product Mix.

As an action plan, the company conducted an analysis of the Product Mix by store, taking into consideration the resumption in sales of higher-priced products through activation and/or promotional actions, through daily follow-up with the sales team.

After the execution of promotional actions in those stores with greatest opportunities, the client manages to gain +3pp in market share and increased its Price Index by +2pp, even selling a Mix of higher-priced products.

nros

Client “x”, despite having grown in market share, was decreasing its price index as its growth was influenced by  its cheapest Product Mix.

nros

As an action plan, the company conducted an analysis of the Product Mix by store, taking into consideration the resumption in sales of higher-priced products through activation and/or promotional actions, through daily follow-up with the sales team.

Price Reduction
% Discount
Cross Sales
nros

After the execution of promotional actions in those stores with greatest opportunities, the client manages to gain +3pp in market share and increased its Price Index by +2pp, even selling a Mix of higher-priced products.