Network Progress

Execution at the Point of Sale

Brand "x", which operates in the pasta industry, closed its activities in the market. Within this context, brand "y" has more than 50% of the market, it perceived an opportunity to conquer the market share brand "x" left.

Estudo de caso

A empresa “X” é uma das maiores do segmento de bebidas, seus produtos são amplamente conhecidos, tanto no segmento standard quando no premium, tendo uma grande parcela de consumidores que recomendam abertamente seus produtos

Based on this scenario, and through the Scanntech Analytics platform, brand “y” identified which stores had a lower market share than those of brand “x” and categorized them as opportunities.

Brand “y” executed an affirmation work in the focus stores and managed to increase its market share by +4pp.

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Brand “x”, which operates in the pasta industry closed its activities. Within this context, brand “y”, which holds approximately 70% of the market share, realized the opportunity to conquer the market share of brand “x”.

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Based on this scenario, and through the Scanntech Analytics platform, brand “y” identified which stores had a lower market share than those of brand “x” and categorized them as opportunities.

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Brand “y” executed an affirmation work in the focus stores and managed to increase its market share by +4pp.